Flex Fx’s founder Cliff Bellaney has always had the kiwi can-do attitude, and a strong desire to help people. A veteran in the health industry, Cliff has become the go-to man for new formulations and his work is trusted by pharmacies, physios, and sporting heroes alike. A dedicated father and grandad, Cliff loves a challenge, and he is an absolute perfectionist, which is what makes him so good at what he does.

Cliff has very active grandchildren and in their sports, injuries crop up all the time. His own Dad lived to the enviable age of 96, and Cliff found himself developing remedies to help his family’s health and that of his dad’s friends when he visited the nursing home. The stories he heard about the pain they were having and how difficult it was to find something that didn’t interact with their other medications propelled Cliff forward into pioneering research and finding more natural and alternative ways to relieve suffering. He quickly became the go-to man for when people were not at their best. His trips overseas to work with top scientists and world renowned researchers became more frequent, seeking out different ingredients and new compounds, with unique qualities that separate them from other products of their kind.

Forty years later, and after building several successful brands for others he arrived on his latest formula Flex Fx, with all the powerful ingredients working in synergy together, to create a superfood for your joints, and create better flexibility and mobility, which outperformed all others in terms of safety and effectiveness. Cliff remains hands-on to this day as he strives to find more innovative ways to bring you back to your best. We can safely assure you that you are in good, trusted hands.